5 tips to optimize the title of your pages
Often left out or judged technical, the Title is a resource that is underutilized
Yet optimizing the title of your pages is one of the most effective levers for improving your SEO and increasing your clickthrough rate in search results. Do not deprive yourself of useful and qualified traffic for lack of time
Let's optimize the title of your pages to make your content more attractive and differentiating
Do not confuse Title and Title
First step, you must understand where the title is to capture the issue
We often speak of Title wrongly, because they are two different things
The title of your article is the name of your article. This is visible at the top of your content above your first paragraph
The Title itself is a "tag" that can take your title, but we advise you to customize. It will appear in 3 places: at the top of the page on your browser tab, in the code of your website in the Title tag, and especially in the search results of Google in particular
When you search in Google, the results are
a title in blue clickable, this is your title
then the URL and simplified breadcrumb of the content in your site
some extensions like the notes of an article
Be true to your title ... or not
Since your title should reflect the content of your article, you may want to use your title identically
However, we have seen that their role is different so it may be relevant to adapt each of the formulations
In conclusion, you can get closer to your title, but think especially to turn it into a hook
Write your title as a call-to-action
This title is your first (and maybe last!) Chance to convert a user into a reader. Write it descriptively and convincingly, like a hook
You can also ask a question to appeal to your audience. Indeed, the requests of Internet users are mainly questions. If they find a problem close to their question in your title, they will be more likely to click on the result to read more
Respect the navigational constraints
If the bottom of your title is completely free, the form as for it, is rather limited. The size especially counts to not truncate it
60 characters are at your disposal to create a relevant title
But try to constrain your text in 50 characters, you understand why in the council n ° 5
Creating a title that is too long can be confusing if the user does not understand the meaning of the title without the end of the sentence
Optimize SEO
For search engines, the title is one of the first criteria analyzed. It serves them to understand the theme and purpose of your content page
Therefore, it is very important to optimize it for your SEO with these good practices
Your title must necessarily include your target query or main keyword
Position your keyword rather at the beginning of the title
Place only one keyword per title to avoid confusion for robots and the reader
You can also add the name of your company in your title after a dash for example! This can help improve your reputation with your prospects and search engines
To find the most relevant keywords for your page, use tools like SEMrush or Ahrefs. They will offer you dense expressions or keywords in your content for which you will have a better chance of being referenced
The title of your article is a key element that deserves special attention before putting your article online. Well optimized, it can significantly increase the traffic on your blog or website and improve your authority with search engines
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