E-commerce: 4 ways to compete with Amazon
It's no secret that Amazon is today the undisputed leader in online sales
At the head of this huge undertaking, Jeff Bezos has the ambition to "build the biggest store in the world". The logo also symbolizes the entire offer with an arrow that connects the letter A to Z
Want to open an e-commerce and know all the strategies to compete with Amazon? We take stock of 4 strategies that make the success of this company
The story of Amazon
From its beginnings, the net giant specializes in selling books online. The book is actually a product of appeal, to convert consumers to buy on the Internet. Since then, huge investments have diversified the offer, while significantly improving the customer experience
Amazon places customer satisfaction at the heart of its priorities. That's why it multiplies the strategies to retain consumers always at the rendezvous: one-click payment, free shipping, publication of comments
Today, artificial intelligence is inviting itself even in its new projects to improve the user experience
With more than 182,000 e-shops in France, competition is becoming important. The online sales market represents more than 81 billion euros in 2018 Amazon remains nevertheless the French leader with more than 4.4 million unique visitors per day on average
Fortunately, marketing strategies exist to consolidate your e-commerce and attract more consumers. So if you want to offer a new dynamic to your online store to attract more customers and compete with the e-commerce giant, here are 4 strategies to follow
Improve the customer experience
The user experience is an important concept to retain your customers. You must, for example, favor an ergonomic site, with a simple and accessible navigation
Among the various possible strategies, it is advisable to have a search bar perfectly visible. The challenge for the customer is to be able to formulate his request without encountering obstacles
To improve the customer experience, feel free to make your sales platform responsive. This means that the customer can buy your products directly from his mobile. It should be noted that one in five French has already bought a product via his mobile
In the digital age, shipping delays are an integral part of the user experience. This is why a site where the shipping costs are high attracts few consumers. It will be the same if the delivery of your products takes a considerable time.
Optimize your product sheets
Developing a product sheet involves following certain rules
The selected titles must include a certain amount of mandatory information, such as
The brand
The name of the product
The colour
Size
The material
The presence of a short description has an influence on the conversion rate. Indeed, this space makes it possible to highlight the advantages and specificities of the product
The presence of a long description makes it possible to approach the product in more detail, which can considerably influence the buyer. Amazon is actually distinguished by the amount of information provided to visitors
Finally, it is essential to include a quality image, as well as carefully chosen keywords
Post your "bargains
If Amazon tends to stand out from the competition, it is obviously for the attractiveness of its prices. To attract your customers, make sure that your rates are not too high compared to those of the competition
In addition, customers particularly appreciate the notion of reward when they place an order. You can set up loyalty programs, such as a subscription that would open up some benefits
Finally, some events are particularly suitable for promotional offers, such as
Anniversaries of customers
Mother's and Father's Day
The end of year celebrations
Highlight customer reviews
All traders know that a customer is always the best ambassador for a brand. In the digital age, Internet users have the opportunity to give an opinion on the products they buy
They can write a comment, along with a note to mark their satisfaction. Thus, the note of a product can be a determining factor in the decision of a buyer. To reassure customers, however, make sure that the authenticity of the comments has been verified
To gain visibility, some companies do not hesitate to write on their page their most laudatory comments. The quantity and quality of customer reviews is an extremely positive point of Amazon
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