mistakes not to be made on the contact page
The landing page is probably the first page you think about when it comes to creating conversions. But what about the contact page? After all, this is the bridge between you and the outside world
This page is probably one of the most viewed pages of your site and the best place to earn conversions. Unfortunately, you are probably making a mistake (or more) that costs you a conversion (or more) without you knowing it
Of course, some mistakes are more obvious than others. Let's review the 7 contact page errors that can cost you prospects and see how to fix them
no contact page
The biggest mistake is one of the most obvious, but you'd be surprised how many sites do not have a contact page. Fashion is at the sites "portfolio" or "one page" without contact page. In place of a contact page, many seem to be content with a slew of social network icons. While this is a great way to let people know that you are socially available, it's no good for people who want to find out about your product or service. Create a contact page
to play hide and seek
This game implies that the visitor must squarely use your site's internal search engine (or worse, a Google query in the form of "your-brand contact") to find a way to contact you. The reason, often, is that you wanted to lighten your main navigation menu and put the link of your contact page in the footer. Your reader is frustrated at not finding out immediately how to contact you will probably not dig into your footer
Another possible mistake is the desire to be original and to name this link other than by "contact" or "contact us". The problem is that a reader looking for the word "contact" will not necessarily capture your sense of the very personal formula and click on "We check
curiosity is a bad thing
The contact form is a subtle art, difficult to master. The slightest mistake can be enough to make a prospect give up, even if he is very interested. For example, no one has time to fill in 12 different and mandatory fields (I barely exaggerate) to find out if your lavender Marseille soap will soon be back in stock or if it's better to order soap from Marseille with orange blossom. It's simpler to Googler lavender Marseille soap" and find another site with the product available ... The phone number is the most redhibitory field: if it is not imperative, delete it, or make it -the optional. A good rule of thumb is that every form on your site should take less than 2 minutes to complete
a form and basta
Forms are great, forms are handy, forms are life
Except that in reality, they are not always the way that the user will privilege to get in touch with you. For one reason or another, this user will prefer to speak to someone in person. This other prospect will simply want to use his usual email software ... Or why not a small IM module? Mince, you have a whole page whose only purpose is to allow people to contact you! Do not limit the possibilities to this damn form, accessible appointment by all means that your prospects will consider relevant: phone and email address in addition to the form is the minimum
a CAPTCHA too difficult
This has probably happened to you already: you fill out a form and come across a CAPTCHA that you can not decipher. You are mistaken, you refresh and the second is even more difficult ... Personally it annoys me a little fast and I prefer to give up. Not to mention the discriminating factor for your prospects suffering from visual impairment, for example. Fortunately there are better CAPTCHA, like Google
do not check your emails
Just because a form is completed and submitted does not mean that a response is guaranteed. I speak from experience, sometimes the submission of a form is found dead letter. Not looking at your submissions is a great way to miss a sale, a service contract, or anything else. Plus, it can hurt your reputation. The customer relationship starts here
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