How to do marketing on WhatsApp
Have you thought about integrating WhatsApp into your marketing strategy? The email application has 1.5 billion active users in 180 countries around the world and 20 million in France alone. And the least we can say is that WhatsApp is addictive: 58% of users view the app more than 23 times a day
Facebook, which bought the application in February 2014, has identified the potential of this channel and launched WhatsApp Business, a version intended for small businesses. The professional version lists more than 3 million accounts. The app goes beyond just interacting with consumers to optimize your marketing campaigns and increase your sales
How? 'Or' What ? This is what we deliver to you in this article
A full-fledged business platform
WhatsApp Business offers a new communication channel to your customers: SMS. A real boon for your brand, the app helps you establish a close relationship with the customer through several functions
A complete business card
Your WhatsApp Business page allows you to gather all the useful information about your company: your services, your shops (or the address of the head office), your website ... You can even program a greeting that provides assistance on your products or services and thus unclog your service (while increasing customer satisfaction
Powerful automation features
Thanks to its message automation function, you bring your communication to a new level! Several companies are using it to replace their emailing campaigns. Indeed, on WhatsApp Business, you can create different mailing lists, segmented according to your own criteria
You then have the option of programming targeted campaigns. The advantage? The deliverability rate is close to 100% and the opening rate is exceptional: 70% of the messages sent on WhatsApp are read
Creating a product catalog
Earlier this year, Mark Zuckerberg announced the launch of a new feature on WhatsApp Business: the product catalog. It allows companies to offer their products and services directly through the application. Users can discover what a brand offers, but also buy directly on the platform
The main advantage is that in case of question, the prospect can directly contact the company for advice. If it guides it properly during its buying process, then sales can increase exponentially
Useful statistics
With the statistics offered by the application, you can see how many messages have been sent, received and read. This allows you to analyze your exchanges and your campaigns, to improve your future marketing operations
5 tips to grow your sales on WhatsApp
How to take advantage of WhatsApp's features to acquire new leads and generate more leads
1. Promote your WhatsApp account
Given the features offered by the application and its exceptional opening rate (70%, we remind you!), You have every interest in attracting your current prospects on this platform. Add a link to your WhatsApp number on your website, blog and social networks. By the way, consider posting a post on Facebook, Instagram, Linkedin, Twitter and all your pages to announce your availability on WhatsApp
In order to convince people to join you, use an engaging verb on your calls to action: "write to us", contact us in a personalized way
Adopt a close, colluding tone
The convenience of WhatsApp gives a more entertaining look to the conversation with the customer. Writing what is a text message helps to reinforce your closeness to him, which influences his commitment
Never stop a conversation before the conclusion of a sale. Always be positive, playful, helpful and ready to work with the prospect
Create newsgroups
With WhatsApp Business, you can create groups of up to 256 people. You can segment your prospects according to their profile, their needs, their loyalty. For example, you can create a newsgroup with your most loyal customers to offer exclusive information, unique discount codes, contests, and more
Regularly interacting with a qualified community generates feedback that is relevant to your business. These returns help improve your next products, your campaigns and your customer relationship
Create tailored campaigns for the application
WhatsApp is not a platform like the others. You will not be able to recruit prospects through an advertisement, as is the case on Facebook, Linkedin, Instagram or Twitter. To acquire potential customers, you will have to be imaginative and creative
For example, if you are running a contest, the requirement to participate will be to send a message to your WhatsApp number. You can also start a sponsorship campaign and offer a reward to users who encourage their friends to contact you via the app
Publish only relevant and useful content
Be careful not to turn your WhatsApp account into a spam factory! When contacting your customers, be sure to help them achieve their goals. Avoid untimely promotions and prefer relevant content, which helps them to advance: video, webinar, white paper, blog post ... Then you can bounce back on the answers and questions generated by your community, to help your interlocutors in their process purchase
The evolution of WhatsApp is not about to run out of steam, quite the contrary. Start enjoying it now by creating your account on WhatsApp Business
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