Instagram: 5 tools to transform your profile into e-commerce
Instagram is a powerful social network for your e-commerce. It offers you the opportunity to showcase your products in a creative way
However, it has a major flaw: it is impossible to put clickable links under each publication. You only have one link to promote your store: the biography
To overcome this imperfection, there are tools that turn your profile into e-commerce. The link in your bio then displays a replica of your Instagram account, except that the publications are clickable and return to the product card
Focus on 6 tools to know to increase the conversion rate of your Instagram profile and monetize it
Snapppt
Completely free, Snapppt transforms the published photos on Instagram into a product page
Indeed, the products marketed on your e-commerce are identified on the visual thanks to a number. When the user clicks on it, he gets the information about the product, its price and he has the opportunity to buy it
The major advantage of Snapppt is that the Instagram feed can be included in any website! It can be easily integrated with all known CMS and marketplaces: Shopify, WooCommerce, Wix, Amazon Marketplace, eBay, Magento
This tool is developed by Curalate, it also offers additional features such as the ability to schedule your publications in advance, as well as statistics on conversions
Read also: 5 tips for generating leads on Instagram
This very complete solution has attracted major brands, such as Sephora, Macy's, Bose, Ikea, Fossil or Occitane en Provence
Like2have.it
Very intuitive, Like2have.it appeals to both beginners and confirmed Instagrammers
Brands choose a photo with one or more products they want to put forward. They tag the products and put a link to the shop to allow Internet users to buy them directly
The tool integrates easily with the largest e-commerce platforms: Shopify, Big Cartel, Prestashop, WooCommerce, BigCommerce, Etsy
Liketoknow.it
Unlike other tools, Liketoknow.it is a solution that allows users to identify a garment seen on Instagram
Internet users capture a photo and, thanks to the tool, they get the list of clothes and objects present on it. It's perfect to shop the outfits of his favorite influencers
By clicking on the photo, users get information about the product, its price and can even access the online store of the brand
Candid.io
Candid.io is defined as a form of e-commerce inspired by the customer
Automatically, the platform keeps the photos posted on Instagram, which contain your products. They identify them with hashtags
The tool handles media rights management by contacting the author of the photo. Brands can then use the photos and include links to take users to their online store
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