Use Lucrative Amazon Categories - Affiliate Tips for Beginners
Who uses Amazon as an affiliate, may have already noticed that not every product category is equally lucrative
How you can earn more with the selection of the right product categories, you will learn in my entry-level tip. Lucrative Amazon categories offer higher commissions and other benefits
I give practical tips and examples
Problematic categories on Amazon
But let's first come to the problematic categories on Amazon. It's true that Amazon has different percentage commissions
And that was aggravated by a change in pay in early March
For some of the categories, the brokered sales are now divided into directly qualified purchases and indirectly qualified purchases. The difference is whether a user who clicks on an Amazon affiliate link on our affiliate website buys exactly the product or product from the same category. If so, then there are higher commissions, if not, then there is a very low commission of only 1.5%
Many affiliates complain because of this change less revenue. This is partly because they are active in the product categories affected by the change. In addition, it is a disadvantage if you have many different types of visitors and also thematically set too broad
Here it is better if there is a clear content focus and the people who come to their own affiliate website, also want to buy exactly the type of product that is presented there
An example is my adventure-Brettspiele.de website. There it comes, not surprisingly, to board games. And only for board games. The proportion of directly qualified purchases is correspondingly high. In May this was 95%, so I benefited from the provision change in the Toys category. In May my toy commission was 5.9%, while before the change it was fixed at 5%
Use Lucrative Amazon Categories
But not in every category is this always the case. There are simply categories, the lump sum less commission
So there are only 1% commission in the categories "TV and home theater", as well as "smartphones and mobile phones". Yes, they are popular categories, but on the one hand, you really have to generate a lot of sales in order to earn good revenue with 1% commission. On the other hand, these product categories are quite competitive and there are many affiliate websites in this area
One way to do it better is to select a category that does not have this new rule and that will give you a very good commissions. These include the categories "Books", "Car & Motorcycle", "Musical Instruments", "Baby Articles", "Pet Products" and others. There are e.g. always 7% commission. There you are on the safe side
Of course, it is impossible to predict whether there will be any further changes to the commission structure in the future. Therefore, one should include other factors for lucrative Amazon categories
As written above you should be very focused to pick the right readers. These should already bring a purchase interest. It helps if the products have no need for explanation. Watches are e.g. such a category. There are some peculiarities, but a clock is not necessary to explain. Such products are often bought online
Practical tips
To get the highest commissions from Amazon, you should link directly to the individual products that interest the user, and not just general link to the homepage or categories. This ensures that more directly qualified purchases take place
In addition, it pays to go into product categories that are emotionally charged. Here people are not so rational when shopping and like to spend more. These are e.g. Topics like hobby, pets and love
It is also worthwhile to rely on products that are poorly comparable online. So, as a user, you quickly compared the price of a video game online. This applies, for example also for electronics of famous brands. It is better to promote other products, such as aquariums, furniture, clothing, garden sheds and the like, where you can not easily compare prices online
cheap vs. cheap expensive products
So there are many lucrative Amazon categories, you just have to get it right. But there are always major differences of opinion when it comes to promoting cheap or expensive products
Of course, cheaper products are more easily bought online. Since the purchase threshold is quite low. But you have to give it quite a lot, so it's worth it. Every single commission is low
On the other hand, expensive products pay a rather high commission per sale. There is significantly less sales
I have quite good experiences with niche website with high-price products made, but for the entry I would prefer personally cheaper products between 50 and 200 euros recommend
Conclusion
There are many lucrative Amazon product categories with high commissions, but you should also pay attention to a few other factors. Especially the new commission structure offers opportunities, but also pitfalls
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