In addition to adding affiliate links or affiliate banners to a blog, website or pure affiliate site, product testing is another very good and powerful way to earn revenue
Why this method works so well and what you should pay attention, you will learn in this article
I also describe my own experiences with product tests
Why write product tests
Many simply include an affiliate link or an affiliate banner in their pages. That can work to a degree. However, you should see this from the eyes of the visitors and they have a certain skepticism about such advertising, which you have to overcome as an affiliate first
This can be achieved by making a so-called "pre-sell". So you "sell" the affiliate product in question, and you do not leave all the work to the online shop that you link to. For this "pre-sell" method, product tests are very good if they are well done
Product tests have the further advantage that this usually results in quite focused content, which then also ranks quite well for the specific keywords. After all, many search engine users are looking for "Test Product A" or something similar
Product testing also makes it easy to create a lot of unique content that complements the more in-depth background articles and tips that you should have
Another advantage of having a certain reach of your own website is that you get test products for free. You can not always keep it (especially with expensive electronics), but that allows you to have practical tests without investing money
But often one can keep the products as well, e.g. with me with textbooks or board games is the case
By the way, in affiliate marketing a test is often referred to as a simple review. Proper tests, such as by the Stiftung Warentest, most do not perform. They are more practical tests and
Truly test
Ideally, you should really test the reviewed products. Only putting the marketing information in the test can lead to overlooking important advantages and, above all, disadvantages. As a result, you also lose a lot of trust, which can have a negative impact on bloggers. If a review is based only on product information, that should be clearly communicated
Be honest
You should be honest. So not only list the benefits, but also the disadvantages. No product is really perfect and 100% positive reviews trigger the "alarms" for many users. And you should never pretend that you have tested a product yourself, if that is not the case
Negative product tests
This means that one should also like to publish negative tests if justified. Especially affiliates see it as superfluous work, as they are unlikely to receive commissions for a perverted product. But negative reviews increase the readers' trust. Especially on blogs and websites
Competence in testing
You should also test only those products where you have a certain reputation / competence. Because trust in the judgment of the tester is an important factor for the conversion rate. Regular readers will be able to judge this in general, but the other articles on a website or a blog together form the reputation image for the visitors. So you should not write about cosmetics in a technology blog, even if you have dealt with it. The readers will simply not grant you the competence
User reviews
The previous point also makes it clear that one should mention one's own aptitude / competence in a test. This can be done by describing your own professional background or through field reports
Show solutions
One should test the product with the eyes of the readers. The concerns and wishes of the readers are another important conversion factor that should be used. If readers feel understood with their problems and they come up with a solution, that usually works very well. So you should avoid pure fact-dropping and bring a certain emotional touch
Interesting content
It is also important that a product test is not too boring. In addition to a certain brevity, but contains the most important information, you should also loosen the article. You can do that with your own experiences, with videos and photos, by testing several products etc
Other opinions
The opinion of others can also be included in the product test. However, that should look really authentic and not look for thoughtful opinions. The latter should not be done
The structure of a product test article follows the following basic scheme
introduction
In the beginning the 5 W's should become clear: what, why, who, how and when. After reading the first paragraph, the reader should know exactly what this article is about, who wrote it, and so on. You should always consider the problems and concerns that the product may eliminate
details
The main part is then about the actual test. This should be detailed and not primarily based on features, but on the wishes and problems of the user. Also, a pros and cons list fits in well here
Conclusion
In the end comes a crisp conclusion and a clear statement Buy recommendation Yes or No
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